niedziela, 16 lipca 2017

Why Media Companies are Getting into the Web Hosting Business



When The Ringer, a sports and culture publication founded in June 2016 by former ESPN star Bill Simmons, jumped from Medium to Vox Media’s Chorus, it may have appeared to be just another case of a rising internet publishing company adding to its stable. That explanation does not tell the whole story, however, and for companies in the web hosting ecosystem, there is a more important aspect.

The Ringer isn’t simply another Vox Media property, according to the announcement. It is an advertising partner, and to be an advertising partner it must be hosted on the Chorus platform. Vox will sell advertising on The Ringer, and has established a revenue-sharing arrangement with the publication.

Media companies, pressured by intense competition and the rapid migration of eyeballs and advertising revenue from print to desktop browsers to mobile, are evolving, and some, like Vox Media and the Washington Post, are moving in on service areas typically reserved for web services companies like hosting providers.

Read more: The WHIR

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